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U.K. Company Pulls Ad Featuring Boy in Dress and Makeup
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stamp of approval from Nicks.Some commentators have criticized the ad as “propaganda” about gender fluidity, while others have said it’s an example of “male entitlement.”Conservative journalist Isabel Oakeshott wrote in the Daily Mail that the commercial was a “clunky attempt to celebrate gender ambiguity,” but she also deemed it sexist.
The boy’s sister “is sitting at a coffee table quietly painting a picture,” she wrote, but eventually he “picks up her tray of paints and tips it all over the carpet, before twirling and pouting his way into the kitchen where he wreaks yet more havoc.”“This is sexist stereotyping writ large — pretty ironic, given the message John Lewis is trying to send out with the gender-fluid star,” she continued.
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