Trident gum has found itself in a sticky situation (sorry) after firing off a series of tweets joking about the gender pronouns of its products.“he/they of the day: spearmint trident gum,” the brand Tweeted Saturday.he/they of the day: spearmint trident gum— trident gum (@tridentgum) March 6, 2022That led to some immediate backlash from some trans Twitter users:Omg yes!
My identity is a funny joke thank you trident gum ❤️— willz (@willztwt) March 6, 2022What’s it like only using pronouns to boost your product when u don’t actually care— Ares (@SpectralAres) March 6, 2022Me, a hey/they reading this: pic.twitter.com/v27GDb0xyf—.
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