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LGBTQ-Embracing Stoli Vodka Rebrands In Face of Russia's Invasion of Ukraine

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USA Today reports that, following  Russia's attack on Ukraine, Stoli has said it will engage exclusively with "Slovakian sources to further ensure 100% non-Russian alpha grade spirit."The brand will officially drop the Stolichnaya name in favor of Stoli.In a statement to the press, Stoli Group Global CEO Damian McKinney  the company's employees, partners and distributors are asking the brand to take a stand. "This is one actionable, meaningful thing we can do to make it clear that we support Ukraine," McKinney said in a statement.Since at least 2010 the brand has supported the queer community with ads and packaging that celebrated Pride, LGBTQ+ people, and icons like Harvey Milk.

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