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Super Bowl ads turn up the volume on cryptocurrency buzz: 6 essential reads about digital money and the promise of blockchain

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theconversation.com

Super Bowl 2022 was dubbed Crypto Bowl even before the game was played because of the advertising blitz cryptocurrency companies unleashed during the annual televised spectacle.

The ads, featuring a bevy of celebrities and gimmicks, aimed to convince viewers that cryptocurrencies are the wave of the future.

Preying on FOMO – that is, the fear of missing out – is a classic technique of both advertisers and scam artists, so you would be forgiven for being leery of the cryptocurrency hype.

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