Dr. Bronner’s is officially the purist, queerest soap company out there and we love to see it
its iconic label filled with woo spiritual teachings about love, unity, and the “Moral ABCs” in teeny tiny print.The company — founded in 1948 by Emanuel Bronner, a third-generation soap maker whose German-Jewish parents were murdered in the Holocaust — is actually a family-owned business, and its CEO David Bronner recently came out as neither completely straight nor male.“For some time, I’ve thought it would be a good idea to ‘come out’ and celebrate that I’ve considered myself ‘about 25% girl’ for quite a while,” Bronner wrote in a blog post on National Coming Out Day, noting that they use he/him and they/them pronouns.“I realized that I wasn’t ‘straight,’ ‘gay,’ or ‘man’ or ‘woman’ — but incarnate soul here to serve and get down, and that my toxic insecure aggressive masculinity was doing violence to my own feminine nature and soul,” they added.Bronner said they first realized their gender fluidity during “a dramatic LSD and MDMA mediated initiation into spirit world in Amsterdam in a gay trance club” in the winter of 1995.
They have since celebrated this part of themselves at the Burning Man psychedelic art festival by “cross-dressing” and “expressing [their] androgynous nature and inner woman.”“While I identify as ‘relatively straight/masculine’ I also feel ‘relatively queer and feminine,'” they said.
