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Be authentic

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A message for advertisers that want to effectively reach the LGBTQ consumer Todd Evans | Rivendell Media It is all you hear about these days: authenticity.

Everyone wants to be authentic in their advertising campaigns and efforts, yet why do so many fall short? Of course, I am focused on the LGBTQ market and consumer, but certainly it is the same with other niche markets.

We all want the same thing: to be accepted — as a customer, as a consumer and, well, as a person. We all want to be heard. Everyone is a certain slice of the pie that companies want, and they want as many pieces as possible.

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