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George Floyd
George Perry Floyd Jr. (October 14, 1973 – May 25, 2020) was a black American man killed during an arrest in Minneapolis, Minnesota, after allegedly using counterfeit money to buy cigarettes. Derek Chauvin, a white police officer, knelt on his neck for nearly eight minutes as he lay handcuffed on the ground. After his death, protests against police violence toward black people quickly spread across the United States and internationally.
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Advertisers increasingly targeting diversity within the queer community
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Corporate advertising has long depicted LGBTQ people as predominantly white but 2020 is starting to change that trend.Although advertisers have in recent years begun to feel comfortable depicting people of color and gay folks in commercials, they have been slow to depict the remarkable diversity of the LGBTQ population, the single most diverse community in the world.Related: 6 Breakthrough Advertising Campaigns That Promote Coming Out Across The GlobeBut after the murder of George Floyd and the advent of the Black Lives Matter movement, a select group of advertisers have sought to up its diversity game.In recent months, queer depictions have begun to evolve.
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